Wild Birds Unlimited, the leading backyard bird feeding retail franchise, received the top awards for Best Digital Marketing Campaign, Best Limited Budget Marketing Campaign, and Best Franchisee Support (Western Bluebirds photographed by Paul Konrad).

Wild Birds Unlimited (WBU), the leading backyard bird feeding retail franchise, recently won a number of prestigious innovation awards at the Franchise Customer Experience Conference, including the top prize, the Best Marketing Leadership Award. In a field of world-class brands and franchise systems, this recognition is bestowed upon the franchise brand that created the most innovative and successful marketing campaign during the past year. WBU also took top honors in the categories of Best Digital Marketing Campaign, Best Limited Budget Marketing Campaign, and Best Franchisee Support!

In a big way, WBU’s 2021 Q4 Paid Media Campaign contributed to these wins. The campaign featured digital media across Connected TV, system-wide and hyper-local display ads, along with paid search and paid social media ads. Franchisee contributions to the WBU Ad Fund made this campaign possible, and WBU’s digital agency partner, Location3, conducted the campaign.

“For the past several years, we have developed a strong digital advertising strategy for the WBU brand,” explained Bo Lowery, Vice President of Marketing for Wild Birds Unlimited. “Adding Connected TV commercials and programmatic display ads to the mix was new for us in 2021. These sophisticated advertising methods, along with our partnership with Location3 make it possible to reach more customers and to drive brand success. WBU is honored to be recognized with these awards.”

About Wild Birds Unlimited

Wild Birds Unlimited is the original and largest franchise system of backyard bird feeding and nature specialty stores with more than 350 affiliated stores across the United States and Canada. WBU specializes in bringing people and nature together by providing bird feeding and nature products, expert advice, and informational events. Visit a WBU store near you today, or review their online selection of high-quality feeders, accessories, and bird foods on the WBU website and shop online at www.wbu.com

Also, as a franchise company, you can learn how you can open your own Wild Birds Unlimited store at www.wbufranchise.com

And you can listen to the WBU podcast, Nature Centered, to learn more about feeding birds and enjoying nature in your yard. Episodes can be found at www.wbu.com/podcast