GREELEY, CO - For 2014, Steiner re-launches its North American website with a completely new look and URL. The new website nature and travel section can be accessed at http://www.steiner-optics.com/binoculars/nature-travel. Completely redesigned and built from the ground up, visitors will find it easier to access, navigate and access product information.
This new responsive website can be viewed from any digital device from smart phones to tablets and desktop computers. A new product comparator function presents side-by-side comparison of binoculars or riflescopes making it easier to choose the right optic for your needs. The new Steiner website utilizes product videos to demonstrate and illustrate the rugged and reliable features of it commercial, tactical and military optics. It's also easier to find a dealer, contact customer service and register your product for warranty.
"Our old website was designed prior to our successful entry into the riflescope segment of the commercial and military markets, so we wanted to build a new site that would better address our entire line of optics," said Tom Frane, Vice President of Sales, Marketing and Business Development. "The new site makes it easier to find the optics that best suits your needs-whether your interest is shooting, hunting, boating, birding, outdoor recreation or police, tactical and military operations."
Developed by Gray Loon Marketing Group, the new site sets the tone and style for all of Steiner's worldwide sites.
Headquartered in Germany, Steiner has been widely acknowledged as a world leader in the manufacturing of high quality optics since 1947. In addition to the outdoor, hunting and marine markets, Steiner provides products to military and law enforcement worldwide. Allied forces around the world - including the U.S. Army and countless law enforcement agencies - have made Steiner their optics of choice. For more information, contact: Steiner, 920 54th Avenue, Suite 200, Greeley, CO 80634; call (970) 356-1670. Visit the company website at www.steiner-optics.com or Facebook page at www.facebook.com/SteinerOptics.
Media Contact: Dennis Phillips (970) 576-3251 dphillips@steiner-optics.com
