Swarovski Optik Announces Redesigned Website

Cranston, Rhode Island - SWAROVSKI OPTIK NORTH AMERICA, a subsidiary of the Austrian-based company, is excited to announce the redesign of their company website. The redesign features an interactive communications platform with a wealth of information on products, applications, and the company. The domain name has remained the same, so the page will still be accessed via WWW.SWAROVSKIOPTIK.COM.

The redesigned web page is divided into three categories for the target groups: birding, hunting and travel and leisure; this will allow every visitor to find the information they need quickly. A blog and integrated social media channels makes the website interactive and dynamic, and makes contact between the company and its customers even easier.

High-quality product presentations will enable visitors to the website to gather plenty of information during the decision-making process prior to making a purchase. The new website has incorporated an E-Shop, where consumers will be able to purchase products online. Retailers and dealers will find the redesign of the SWAROVSKI OPTIK website useful as well, as they can receive on-the-spot service and training in their stores.

Caroline McDonald, Marketing Services Manager at SWAROVSKI OPTIK NORTH AMERICA said, "The redesign of the website will make it easier for our consumers and dealers to research and learn more about the SWAROVSKI OPTIK brand and products. The site is separated into three different activities: hunting, birding, and travel/leisure; and based on an interactive platform which will blend with our social media efforts, allowing visitors to dial in to exactly what information they are looking for."